About RealSAM

Simple talking solutions for people living with Sight Loss

RealSAM is the Assistive Technology (AT) brand of RealThing Ai.

Our mission is to deliver friendly and easy to use voice-operated products that enable independence and improve the quality of life for people who are blind or have a visual impairment.

RealSAM is powered by a proprietary artificial intelligence (AI) called the RealDialogue Engine – a system that allows complex conversations between people and technology through natural spoken language and intelligent reasoning. 

RealSAM Pocket is an execution of this breakthrough technology that empowers its users to have rewarding experiences and complete complex tasks by voice. It is changing the lives of people living with vision loss by allowing easy access to information, enabling communication with just “tap and speak” functionality and supporting everyday life with handy digital assistant features.


RealSAM has been trusted by the UK’s leading sight loss charities and the US government to deliver products that enhance the quality of life for people who are blind or have low vision. 

In the UK

The Royal National Institute of the Blind (RNIB) partnered with RealThing Ai to launch a smartphone powered by the RealSAM Platform allowing access to RNIB library, initially naming it - RNIB In Your Pocket.

In the USA

RealSAM technology was selected via competitive bid to create prototypes for the National Library Service for the Blind and Print Disabled (NLS) of the Library of Congress.

Meet Our Team

We have a diverse and geographically dispersed team who live and work on 4 different continents. Our team is dedicated to developing the best products for our users; supporting our customers along the way; and developing long lasting relationships with our not for profit, corporate and government partners. Meet our UK management team.


Nick Howden

Group CEO


Brendan Lewis

Group Commercial Director


Louise Humphreys

UK Country Manager


Robert Matthews

Customer Support

Robin Lamont

Robin Lamont

Customer Support

Our Partners

RealSAM products are developed in partnership with the RNIB and O2, and feature information from many of the UK’s leading charities supporting those living with sight loss.

The RNIB logo with the words RNIB See Differently