Opportunities to showcase accessible technology alongside global brands don’t come around often — which is why this collaboration with Samsung, Virgin Media O2, and the RNIB matters.
This video case study highlights how RealSAM Pocket, developed by RealThing AI, is being used in the real world to support blind and partially sighted people across the UK. More importantly, it shows what happens when accessibility is treated as a shared responsibility between software, hardware, connectivity, and lived experience.
Why this collaboration matters
Accessible technology is frequently developed in isolation. What makes this partnership different is its scale and reach.
Samsung Electronics UK provides the widely used, trusted devices that RealSAM Pocket runs on. Virgin Media O2 Business delivers the connectivity that keeps people reliably connected. The RNIB brings decades of expertise, insight, and content — including access to audiobooks, newspapers, and magazines — ensuring the technology reflects the real needs of people living with sight loss.
RealSAM sits at the intersection of these organisations, turning that collective expertise into something practical: a voice-first mobile experience that removes barriers rather than adding layers of complexity.
RealSAM Pocket in everyday life
The video focuses on RealSAM Pocket as it’s actually used — not in a demo environment, but in day-to-day situations. Users interact with their phone through natural conversation, rather than menus or gestures, allowing them to make calls, send messages, check the news, listen to RNIB Talking Books, and stay informed without relying on sight.
This approach reflects a shared belief across all four partners: accessibility works best when it is embedded from the start, not retrofitted later.
Working with industry leaders
For RealSAM, collaborating with organisations like Samsung, Virgin Media O2 Business, and the RNIB is about more than visibility. It’s about proving that inclusive design can scale — that accessible technology can sit confidently alongside mainstream consumer devices and enterprise-grade connectivity.
The case study demonstrates how large organisations and specialist accessibility providers can work together to deliver meaningful, measurable impact — not just innovation for innovation’s sake.
Accessible technology, done properly
As the video makes clear, accessible technology isn’t about futuristic promises or niche solutions. It’s about reliability, confidence, and dignity in everyday life.
By combining Samsung’s hardware, Virgin Media O2 Business connectivity, RNIB expertise, and RealSAM’s conversational AI, this collaboration shows what’s possible when accessibility is taken seriously at every level.
Watch the video below to see accessible technology in action — and to understand why partnerships like this are essential for building inclusion that lasts.
To find out more, read Virgin Media O2’s Case Study on the collaboration. To see a behind-the-scenes peek, check out our BTS blog post.
